How big is the influence of street style trends actually nowadays? An interesting question if you ask us. Have you ver wondered who was first: the fashion crowd or the designer? Let’s take a closer look at these interesting questions from different perspectives. Find answers to all your questions below.
Does the influence of street style still exist?
To whom would you ask this question? To those who dominate the fashion industry, obviously. According to Raf Simons, fashion and its audience become more and more interconnected. See-now-buy-now shows have proven their own success and the ‘athleisure’ trend has been constantly visible over the past seasons (not to say years). However, not everyone agrees on this statement. People tend to dress more uniformly and influencers become more and more alike. There are still a handful of individuals who influence the mass, according to Paul Smith.
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The chicken and the egg-effect
Who was first? The designer or the people on the street? A question you might have asked yourself when Vetements launched their collection with DHL-logos. A collection worth millions of hashtags and viral content on social media. Furthermore, many brands nowadays seek for collaborations with rappers and other kinds of celebrities. H&M Group’s latest brand, Nyden, is entirely built on such co-creations. Lately they brought in both famous tattoo-artist Dr Woo and singer Dua Lipa. In turn, these celebrities promote the concerning brand and lifestyle and their fans – together with the big fast fashion chains – correspond to it. Therefore, this so-called street style gets easily and quickly adopted by the crowd.
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What to conclude?
The good thing is: today’s designers seemed to have brought some humor to the runway. Whether this is because they were forced to conform to the bigger fashion crowd or not, it makes fashion a bit more accessible for everyone. It is like a new era of art or the reinvention of an object. In the beginning it might feel weird, extravagant or outrageous, but in the end you start to adapt to it and appreciate it. Whether the big crowds or the designers are in charge of the latest trends, it remains a fact that fashion has become more accessible for everyone during the last years. That’s at least a good thing.
Check out more high fashion street style looks below.
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VETEMENTS “ATHLETIC GEAR” SOCK BOOTS & MORE www.matchesfashion.com @matchesfashion
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United colours of Burbs by @paigecampbelllinden ? #lfwbyheilbrunner LGRG
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Interesting, don’t you think? If you like reading about the influence of street style then we bet you’ll will like our other fashion content too. Check out our other fashion sections as well!
