Renée Tirado is Gucci’s new head of diversity, inclusion and equality. Like no other, Tirado knows the importance of these topics, including how much they matter within the fashion industry. Tirado has some big plans for the brand and she’s got Gucci’s CEO on her side.
Cover photo: © Unsplash
Renée Tirado is relatively new in the fashion scene. The former chief of diversity and inclusion at the Major League Baseball didn’t know she wanted to work in fashion, especially not for a fashion label as Gucci. However, things have changed since the start of Marco Bizarri (Gucci’s CEO) and Alessandro Michele (the label’s creative director).
In an interview with Vogue, Tirado explains how Gucci became a worldwide leader around the topics inclusion and diversity. For example, after Michele was accused of copying Dan Dapper’s creations, he hired the man to collaborate on a collection. On top of this, Gucci has redefined the classic meaning of beauty with its campaigns and runway shows.
However, there is still work to do. Despite the immediate withdraw of the Blackface sweater in February 2019, issues like these have harmed the brand.
Gucci changemakers program
In March 2019, Gucci announced its Changemakers Program. Within this program, Gucci stimulates young talents to make dreams come true. Students who don’t have the means to study, can apply for the Gucci sholarships in the United States.
The Changemakers Program is part of Gucci’s long-term diversity and inclusion program. It is meant to help the Afro-American community, of which many don’t have the chance to study or to get a scholarship. According to Gucci, it is important to include young and diverse talent, to make a real change in the near future. Just a diverse casting isn’t enough, something has to change behind the scenes as well. Marco Bizzarri added: “I believe in the promise of the next generation, and through our scholarship fund we will also create more opportunities for talented young people of diverse backgrounds to gain access to careers in the fashion industry.”
The good news is that Renée Tirado will directly report to mister Bizzarri himself. Why? Because equality, inclusion and diversity are more important than ever. It shows Gucci is taking things very seriously and we’re not dealing with yet another hype. Let’s hope Gucci will stay the example Tirado claims it to be.
Despite being more diverse and inclusive, Gucci also aims to be more environmental friendly. Check out how this has influenced Alessandro Michele’s latest Gucci show here.
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