The pandemic has hit the world in a cruel way – and the fashion industry couldn’t stay behind concerning the new normal. Therefore, many Fashion Week organizations decided to skip their real life editions this year. Rather, the new normal in fashion is online – without the fear of spreading an unwelcome virus. Find an overview of the changes made to Paris Fashion Week here.
Cover photo: © Unsplash
Paris Fashion Week
By the end of March, the Fédération de la Haute Couture announced the cancellation of Paris Haute Couture Week and Men’s Fashion Week, both to be hosted in July. Short after, they announced an online version of their real life event. On Instagram, FHCM stated the following:
“The FHCM is organizing a Paris Fashion Week online event. Dedicated to the presentation of Menswear Spring/Summer 2021 collections, it will take place from July 9th to July 13th 2020. This event will be structured around a dedicated platform. The principle of the official calendar is maintained. Each House will be represented in the form of a creative film/video. Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international media networks. SPHERE – Paris Fashion Week Showroom dedicated to emerging brands will take the form of a virtual showroom.
This event, intended for professionals, will be made available to a wide audience. It will also allow to showcase Paris and the creativity of the Houses listed on the calendar of the #ParisFashionWeek in all its unity and diversity.”
Fashion Week schedule changes
This online fashion week’s theme will be Mode Masculine. The idea of this theme is centred around the canceled Paris Men’s Fashion Week. Fashion labels connected to FHCM will have online “shows”, which will be replaced by videos and digital collection impressions. Note: this fashion week will take place from July 9 until 13 and will solely be focused on menswear.
Hence, the Fédération de la Haute Couture launched an online concept called “Catwalk Calling”. Within this concept, the viewer gets a quick insight into the designer’s story. For example, designer Marine Serre elaborates on upcycling in the video below.
However, it’s still uncertain how FHCM will shape the online event. There’s no fashion week schedule yet – perhaps, this won’t even be necessary. Hopefully, the event will be full of live sessions, inspiring people and brands and lots of sustainable fashion. To be continued.