Milan Fashion Club is a relatively new format aiming to make Milan Fashion Week more accessible to everyone. “As Milan Fashion Club we are thrilled by the idea of creating a community of fashion lovers with the same vision, who likes to experiment together and celebrate fashion in all its forms,” the creative director explains. What to expect? Discover the entire schedule below, including some highlights you don’t want to miss.
Cover photo: © Milan Fashion Club
Check out best of Milan Fashion Week Spring/Summer 2020 as well.
Milan Fashion Club
During one of the world’s most prestigious fashion events, another young and – a bit – rebellious event takes place: Milan Fashion Club. The club focuses on emerging designers and young, creative talent. Milan Fashion Club is organized by Blank, a Milan-based agency with several years of experience in organizing fashion events in Milan.
Everyone who cares about provocative, sustainable and independent fashion should either be there, or be square.
Blank aims to create unforgettable experiences for every fashion lover, while giving young talent the opportunity to express themselves. How will the new generation of fashion designers shape the fashion industry? What will this industry look like within 10 years? While not providing definite answers, the selected designers do provide a peek into the future of fashion. Everyone who cares about provocative, sustainable and independent fashion should either be there, or be square.
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Fashion events
Milan Fashion Club kicks off Milan Fashion Week with a pop-up store
The great deal about Milan Fashion Club is twofold. On the one hand, the event paves the way for worldwide upcoming designers. On the other hand, the Club creates an atmosphere for true fashion junkies to discover new brands, making Milan Fashion Week more accessible for many. Elif Resitoglu – creative director of the Club – adds: “You are living in one of the most important fashion capitals and not enjoying the fashion week? As Milan Fashion Club we are thrilled by the idea of creating a community of fashion lovers with the same vision, who likes to experiment together and celebrate fashion in all its forms.” Overall, MFC democratizes the Milanese fashion industry.
An overview of the events:
- MFC pop-up store: located at Corso Garibaldi 46 and openend from February 17 to 23. Discover and buy sought-after garments and accessories.
- MFC pop-up store opening party: on Monday February 17 from 6 to 9 pm, you have to be at Corso Garibaldi for a stunner of a party. A great DJ set together with some aperitifs will make you dance like you haven’t done before – at least on a Monday night.
- MFC fashion show: on Wednesday February 19, from 7.30 pm onwards, at via Piero della Francesca 55. At this event, both fashion shows and live performances will alternate each other. Turkish brand Bashaques will debut, so don’t miss out.
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The brands
MFC hosts some pretty cool emerging fashion brands. Like Ambra Castello, who reproduces each piece chosen from the catalog according to customer needs. With this way of working, she goes against mass- and overproduction.
Fatima Ropero, on the other hand, highlights versatility with her collections. With her motto “No doors, no limits”, she conquers the world.
Next, we have Urban Rains, ATBEIRUT, Elisa Parpinelli and Lobos, who all base their work on arts and crafts. The brand WeDú somehow merges modernity with traditionalism. African heritage plays an important role in his non-binary creations. On top of this, a part of the profits are donated to support LGBTQ+ charities.
At last, AASSTTIINN is a young designers collective, located in Tehran and born from the need of unifying Iranian designers and fashion lovers from all over the world.
As you might notice, MFC has created a program full of talent of all sorts and kinds. Therefore, it’s a must go if you’re a true fashion lover visiting Milan Fashion Week.
Also read: The complete list of fashion week events, shows and schedules of 2020
