At La Maison de l’UNESCO, Pharrell Williams presented his third show: the Louis Vuitton Men’s Spring/Summer 2025 collection. The location of choice perfectly matched his most important message: the world is yours. You are the future, and the future is in your hands. We all have to act accordingly, and unity should reign. This lack of possessiveness doesn’t match a leatherware brand, but Pharrell is a storyteller – and so he did. Overall, the message makes sense. And if fashion could act like a force for good, it’s a shame to let the opportunity pass by. Discover everything you need about the Louis Vuitton Men’s Spring/Summer 2025 collection below. Cover image: courtesy of Louis Vuitton
Also, read: MILAN FASHION WEEK MEN’S SPRING/SUMMER 2025 TREND REPORT
LOUIS VUITTON MEN’S SPRING/SUMMER 2025
The Louis Vuitton Spring-Summer 2025 Men’s collection is an ode to the collective human experience. Envisioned from a cosmic perspective, it captures the essence of our shared existence on this planet. As the fashion community converged in Paris, Creative Director Pharrell Williams channeled Louis Vuitton’s universe, embracing the house’s spirit of exploration and connection. Celebrating the diversity and unity of humanity, Pharrell took “a diverse species made of the same flesh and blood” as his primary source of inspiration. When picking a celebrity as a creative director of a reclaimed brand, there has to be a strong message, and Pharrell leads by example. He’s a storyteller who doesn’t leave any opportunity unused. The “Triumphus Cosmos,” a composition written by Pharrell Williams, only emphasized the story.
The Louis Vuitton Spring-Summer 2025 Men’s Show opens with a cinematic prelude directed by the creative collective Air Afrique, who also collaborated on graphics and patterns for the collection featured in the film. The prelude envisions the corridors filled with diplomats as a vibrant classroom where the next generation gathers for an enlightening lecture by the esteemed Swiss curator and art critic Simon Njami, renowned for his expertise in African contemporary art and photography. This cinematic journey, focusing on themes of unity in diversity and the vision for tomorrow, beautifully captures the intergenerational message at the core of Air Afrique. This African-French cultural platform amplifies Afro-diasporic arts, fosters meaningful conversations, and expands knowledge. As Njami eloquently puts it, “You are the future. The world is your oyster. It’s up to you to reinvent it. It’s up to you to reimagine it.”
FOCUS ON SILHOUETTES AND TONES
Besides an impactful message, the silhouettes are strong. Bombastic music and strong voices accompany the first looks – all-black looks, to be more precisely like they’re in mourn but with a festive touch and embellished collars. Tracksuits and workwear, refined in construction and cut, embody the leisure traveler’s comfort. Drawing inspiration from a typical explorer, the collection elevates sportswear to sophisticated heights, merging technical innovation with functional elegance. Meanwhile, garments designed in the spirit of football celebrate the world’s most unifying game, paying homage to its universal and timeless appeal. Overall, the collection evokes a peek into the future of the Olympics that will take place in Paris this summer, creating unity among global citizens.
While the collection starts with neutral colorways – beige, brown, and black hues dominate the first looks – the collection develops into lighter hues as the show continues. “It went from black, to dark brown, to brown, to light brown, to beige, a little bit of gray in there… and light beige, and then finally to white… It was an homage to human beings,” Pharrell explained post-show. The blue and green seemed a direct copy from a space photo from Earth – capturing the ocean and the land – and there are some faded pinks, perhaps hinting at flowers or other of nature’s gifts. And, of course, there’s a new Louis Vuitton signature, developed by Pharrell: the “damoflage” (a mix of the Damier motif and camouflage print). The pattern morphs with the world map in a Map-o-flage motif that inspires cartographic imagery in foulards and buttons.
AIR AFRIQUE
And then there was a relevant collaboration, or better said, a reference to Louis Vuitton’s past. A delve into the house’s archives reveals the designs for Air Afrique, hence some of the airplane details. Founded in Paris in 2020, Air Afrique continues the legacy of the defunct Pan-African airline of the same name – airborne between 1961 and 2002 and known for supporting arts on the African continent – by highlighting Afro-diasporic arts, conversations, and knowledge through multimedia formats and events. Its members count Lamine Diaoune, Djiby Kebe, Jeremy Konko and Ahmadou-Bamba Thiam.
There was one more striking fact. Where Pharrell focuses on creating “clothes for humans,” there only seemed to be male models, unlike his previous shows, where his designs were worn by people of all genders. But who cares? After all, Pharrell’s clothes are meant for everyone.
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