GANNI and Vestiaire Collective want you to become more conscious about your wardrobe and the way you dress. How? By showing you exactly how to. In a video series of four episodes, stylish GANNIgirls show and explain you in detail how to create an effortless look without buying anything new.
Cover photo: courtesy of GANNI x Vestiaire Collective
OLD + NEW = NOW
Vestiaire Collective and GANNI are bringing together their shared vision for more sustainable fashion with the launch of “OLD + NEW = NOW”. The video series includes several #GANNIGirls to get the community shedding light on how to make use of your own wardrobe more sustainably. In each episode, one of the GANNI girls shows how to style and combine GANNI items from previous collections with other vintage items found on secondhand e-retailer Vestiaire Collective. Danish models Caroline Bille Brahe and Chili Dia, musician Flame Faire and model, interior stylist, and creative director Christine Sofie are all part of the series.
GANNI x Vestiaire Collective
Ditte Reffstrupp, creative director at GANNI, is over the moon: “I have always loved vintage. It ensures clothes are loved forever, gives freedom to express their own style, and enables reinvention of our wardrobes in a circular way. I’m so excited to team up with Vestiaire Collective; one of my favorite things to do is treasure hunting for the perfect piece! I love seeing how my friends and the cool Copenhagen girls in each video style up newer GANNI pieces with preloved. Adding their own personality makes everything look individual and unique.”