Fashion designer Jacquemus is the man we felt in love with a few years ago. Wondering why? Collection after collection, the fashion designer keeps surprising with his designs, balancing on the edge of being conceptual and commercial. Everything this young man touches turns into gold. Read everything about this inspiring man and designer brand below and get as excited as we are.
Cover photo: © net-a-porter.com
Jacquemus’ younger years
Simon Porte Jacquemus (1990) was born and raised in a small town near Marseille. His parents were farmers and he spent his entire youth on the farm, selling fruits and vegetables on the local market together with his grandparents. At this particular market, his obsession with Paris originated. He learned to recognize Parisian people by their license plate and became obsessed when someone told him: “If you make it in Paris, you can make it anywhere”. And so it happened.
As soon as he finished school, Jacquemus moved to Paris at age 18, to fulfil his dreams and have a career. A career in the world of cinema, to be more precise. He has always been interested in telling stories, mainly about women. He is obsessed with women and isn’t afraid to tell. Another obsession that is striking is his love for uniforms. This love for uniforms goes very far, though. At a younger age, he wanted to become a priest, since he felt in love with the uniform, not because of the love for God. If this isn’t a true fashion man, than we don’t know who is.
The start of the label
When going to fashion school in Paris, he couldn’t find his way. Other pupils missed passion and teachers were telling him not to be so pretentious. After a few months, Jacquemus’ mother passed away. It made him realize life can be over in a second. Therefore, Jacquemus dropped out of school and started his own label at the age of 19. He named it after her maiden name: Jacquemus. To fund his own business, he worked at the Comme des Garcons boutique in Paris. This was about to be a great move, since Rei Kawakubo formed a great inspiration and later became an important supporter of his designs and brand. The minimalistic look of the brand was born out of necessity. He simply didn’t have the money to make bold clothes. He didn’t mind the simplicity of the clothing though, since he had a story to tell.
His early collections and breakthrough
According to Jacquemus himself, the first and second collections were strong, but not as strong as the third collection, all made form wool. Rei Kawakubo thought so as well, when she saw his collection in a showroom in Tokyo. Short after they met in Paris, when Jacquemus started working at their store as their “sales assistant with the highest motivation”, since Kawakubo and her husband Adrian Joffe didn’t want to hire him because of his talent. He insisted anyways and got the job. After Joffe started buying Jacquemus’ collections and sold them in London, the breakthrough came.
Stories to tell
Since the very beginning, every story has a title. This originates in the fact that he wants to tell stories. Think of the many movies that come with his collections and you will understand. This is not just fashion: it is a story depicted by it.
You may know the video of La Bomba, which became a big hit. However, some earlier videos are worth the watch as well. Check out the video of Les Filles et Blanc and decide it for yourself.
Since young age, Jacquemus hasn’t been afraid for the camera. He loves to capture his life and to share it. When he was 13, he even had a blog on which he told stories about himself. Now, you see him sparkle at short stories, videos and photos on his official Jacquemus Instagram account. He is one of the designers who isn’t afraid to be in the picture. It is even an understatement to call him instafamous.
Have we convinced you yet? Jacquemus is the brand of the moment and is here to stay. If offers more than fashion: it tells stories, mostly about women. Women who are brutal and sensible. Women who are kick-ass. That’s how we like it.
Check out his latest collections at his website.